X-ENERGY
Overview
X-energy is building the most advanced small modular reactor on the market — and the fuel that powers it. Their Xe-100 reactor and TRISO-X fuel technology are setting the pace for the advanced nuclear sector, with partnerships spanning Amazon, Dow, and Centrica, and a public listing on Nasdaq under the ticker XE.
Services
Brand Guidelines, Brand Strategy, Campaign & Creative Direction, Messaging, Motion, Sub-brand Architecture, Visual Identity
Brief
Help us become the brand that matches our ambition.
X-energy has the technology, the partnerships, and the regulatory momentum to lead the next generation of nuclear energy. But our brand still looks like a startup operating in a category that’s about to become the most important one in the world.
We need a system that scales. From a regulator’s briefing to an investor deck. From a hard hat to a Times Square billboard. From the side of a fleet truck to the cover of an annual report.
Something that signals where we’re going — not just where we came from.
In late 2025, X-energy came to us in need of a refreshed visual identity. The company’s progress had far outpaced their outdated brand.
The opportunity was clear. X-energy had outgrown their brand — and they needed a new one, especially as they prepared to IPO.
Typography
X-energy was about to step onto the biggest stage of its history, and we knew the brand had to step up with us. Lighthouse delivered a system that holds its own in front of regulators, investors, and the public — and gave us the visual language to tell our story as we IPO’d on Nasdaq. It’s the foundation our next decade runs on.
J. Clay Sell
X-ENERGY, CEO
The full rollout of the brand culminated in the IPO of X-energy (XE) on Nasdaq in May 2026. X-energy raised over $1 billion in an upsized offering — the largest nuclear public offering on record. From producing the IPO roadshow video to designing the full takeover of billboards in Times Square, we built the visual moment that introduced X-energy to the world as a public company.
What started as a visual identity refresh became a strategic re-platforming of a company on the cusp of generational moments. New purpose. New tagline. New wordmark, palette, typography, sub-brand architecture, motion language, and a system of templates and guidelines built to scale alongside the business.
The IPO was the proof. But the brand isn’t built for one moment — it’s built for the decade of moments to come.
Team
Jesse Brukman Content Strategy
Rich Tong Design
Sky Monaco
Outlook
What started as a visual identity refresh became a strategic re-platforming of a company on the cusp of generational moments — new purpose, new tagline, new wordmark, palette, typography, sub-brand architecture, motion language, and a full system of templates and guidelines built to scale alongside the business.
The IPO was the proof. A record-setting public offering, executed against a backdrop the entire industry was watching. But the brand isn’t built for one moment — it’s built for the decade of moments to come. Something that signals where we’re going — not just where we came from.